Cult Brands and Christianity
The following is a recommended resource list that I handed out at my presentation at the Christianity in a Consumer Culture.
Branding Books
All Marketers Are Liars, Seth Godin, Portfolio, © 2005
Brands and Branding, Rita Clifton & John Simmons, Bloomberg Press, © 2003
Good to Great and the Social Sectors, Jim Collins, © 2005
The 22 Immutable Laws of Branding, Al Ries & Laura Ries, Harper Business, © 1998
The Culting of Brands, Douglas Atkin, Portfolio, © 2004
The Power of Cult Branding, Mathew W. Ragas & Bolivar J. Bueno, Crown Business, © 2002
Rules for Revolutionaries, Guy Kawasaki with Michele Moreno, HarperCollins, © 1999
Christianity and Culture Books
American Jesus, Stephen Prothero, Farrar, Straus & Giroux, © 2003
Consuming Faith, Tom Beaudoin, Sheed & Ward, © 2003
Consuming Religion, Vincent J. Miller, Continuum, © 2003
Design Books
Beyond the Mac is not a Typewriter, Robin Williams, Peachpit Press, © 1996
Design Workshop, Robin Williams & John Tollett, Peachpit Press, © 2001
Blogs & Sites
Garr Reynolds