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Apple Logo Makes you More Creative?!

NPR has a brief story about a study in which one group of people were shown an Apple logo and the other group was shown and IBM logo. Both groups were given a creativity test after very briefly viewing the logos and the people in the Apple group scored significantly higher on a creativity test. Apparently just the association of Apple and creativity is enough to affect people's test scores.

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Posted by Ryan Torma on April 10, 2008 06:48 PM |

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