Collins, Jim, Good to Great and the Social Sectors, © 2005, p. 35, $10.75 (USD)
ISBN-13 978-0-9773264-0-2

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In his landmark book, Good to Great, Jim Collins sets out to understand the difference between a great organization and just a good organization by studying eleven Fortune 500 companies that had significantly better stock returns than their peer competitors and the general market over a sustained period of time. In his follow up publication, Good to Great and the Social Sectors, Collins adapts the concepts of Good to Great for the differing dynamics of social sector organizations. This very brief follow up to Good to Great is a much needed and very useful addition for people in the social sector wishing to apply the powerful principles of Good to Great in their organizations.

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BOOK REVIEW

Atkin, Douglas. The Culting of Brands. New York: Penguin Group (USA) Inc. 2004. 230 + xix pp. $24.95 (USD). ISBN: 1-59184-027-9.

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Exploring the devotion that cults inspire in their membership, Douglas Atkin, creates a “how to manual” for creating that same devotion in consumers through cult brands. Using a generous definition of a cult that includes most currently practiced religions, he creates a definition of a cult brand that seeks to have a devoted, exclusive, following whose members find meaning and community through their relationship to the brand and become followers who often act as advocates for the brand.

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